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EU Accessibility Act in Poland: Details Business Should Know

The European Accessibility Act (EAA) is reshaping how businesses in Europe design and deliver digital services. In our previous article, we shared the main pillars and risks of being incompliant with the European Accessibility Act. Let’s go beyond the common European directive and dive deeper with state-centred approaches.

In this article, we share all you need to know to operate in an EAA-compliant way in Poland, despite being a local or global company.

How European Accessibility Act Affects Poland Business?

Poland’s national implementation of the European Accessibility Act (Directive 2019/882) goes well beyond the EU baseline — introducing stricter obligations, more detailed formatting rules, and a robust enforcement framework. Businesses operating in Poland must prepare not only for compliance with the directive, but also with a more prescriptive and locally integrated legal environment.

What EAA or PAD (Polski Akt Dostępności) in Poland Requires?

  • Digital content must comply with WCAG 2.1 AA (e.g., readable PDFs, accessible websites)
  • Products and services must work with assistive technologies
  • Clear labelling and instructions with adequate font size, spacing, and contrast
  • Online documentation must be publicly available and accessible
  • Businesses must show evidence of accessibility efforts (technical documentation, testing, declarations)

Exemption for Microenterprises

While the EU directive gives Member States the option to exempt microenterprises, Poland applies this exemption across the board. 

This means:

  • Businesses with fewer than 10 employees;
  • Either less than €2 million in turnover or balance sheet total.

This narrows the scope considerably for very small businesses, while placing greater responsibility on SMEs and large enterprises. 

Controlled Exemptions for Mapping and Navigation

While the EU directive allows certain exemptions for mapping and navigation systems, the Polish Act narrows these significantly. 

Interactive maps and geoportals are only exempt if:

  • The data present is already available in a digitally accessible format, and
  • The service complies with Poland’s separate Digital Accessibility Act (2019), which governs public sector websites and apps.

This layered approach ensures that accessibility gaps aren’t created through overly broad expectations. The relevant provisions are found in Article 4(2)(a).

Other Exemptions 

The Act also outlines specific cases where accessibility obligations do not apply. These include:

  • Third-party content not funded, developed, or controlled by the economic operator;
  • Public transport services and local administrative services at the municipal, metropolitan, county, and county-municipal levels, unless otherwise required under other Polish or EU regulations.

These limited exemptions recognize practical constraints while maintaining the overall intent of the law — ensuring accessibility is the rule, not the exception.

Disclosure Rules for Physical and Digital Accessibility

The Polish Accessibility Act does more than require accessibility — it defines how accessibility must be implemented. However, it stops short of listing exact technical specifications. Instead, it refers broadly to “essential accessibility requirements defined in EU law and harmonized standards.”

To navigate this ambiguity, we recommend aligning with the two primary standards recognized across the EU for demonstrating compliance:

  • EN 301 549 – the harmonized European standard for ICT accessibility
  • WCAG 2.1 – the global benchmark for digital content accessibility (incorporated within EN 301 549)

These standards outline specific, testable criteria across both physical and digital domains:

For Physical Products

  • Labels and instructions must meet defined criteria for font size, color contrast, and text spacing, ensuring legibility for users with visual impairments.
  • Information must be perceivable through multiple sensory channels, supporting accessibility for people with visual, auditory, or cognitive disabilities.

For Digital Documentation

  • Documentation must be made available online in an accessible format, compliant with WCAG and EN 301 549.
  • The web address (URL) for this digital content must be clearly printed on the physical product or its packaging.
  • All content must be compatible with assistive technologies, including:
    • Screen readers (e.g., NVDA, JAWS)
    • Braille displays
    • Alternative and Augmentative Communication (AAC) systems

By proactively meeting these harmonized standards, organizations can demonstrate good-faith compliance with the Polish Accessibility Act and reduce their exposure to regulatory risk.

Tightly Defined Legal Terms

Where the EU directive leaves room for interpretation, the Polish legislation introduces precise legal definitions for key accessibility terms. These include: 

  • User interface accessibility – ensuring digital tools are operable, understandable, and robust for all users
  • Real-time communication – defined to include voice, video, and text channels that enable seamless, synchronous interaction 
  • Alternative and Augmentative Communication (AAC) – explicitly referenced, supporting individuals with speech or language impairments
  • Interoperability with assistive technologies – a requirement for ensuring systems work across platforms and devices, not just within proprietary environments

This increased specificity supports legal certainty and simplifies implementation for both product developers and compliance teams.

Multi-Institutional Enforcement Model

Enforcement in Poland will not rely on a single regulator. Instead, it is distributed across multiple institutions to ensure cross-sector compliance:

  • The Ministry of Regional Development serves as the coordinating body
  • PFRON (State Fund for Rehabilitation of Disabled Persons) supports monitoring and expertise
  • Local governments and universities are involved in outreach and technical assistance
  • NGOs focused on accessibility provide oversight and advocacy
  • Customs and market surveillance authorities handle inspections and enforcement in import/export and retail contexts
A visual diagram showing key institutions involved in enforcing the European Accessibility Act (EAA) in Poland. At the center, an icon of a police officer and a person stands beneath a security gate, symbolizing oversight. Surrounding them are five labeled segments:

"Ministry of Regional Development" (oversees and coordinates enforcement nationally),

"PFRON" (provides technical expertise and disability insights),

"Local Governments and Universities" (implement EAA principles locally),

"NGOs" (act as watchdogs and user advocates),

"Customs and Market Surveillance" (ensure market compliance).
Each segment includes a corresponding icon. Background is a gradient of dark blue and purple.

Monitoring begins in June 2026, following the mandatory compliance date of 28 June 2025.

Integration Across Over 10 Domestic Laws

To create a consistent and enforceable framework, Poland has embedded the a wide range of existing legislation, including: 

This cross-law integration makes accessibility a mandatory design principle — not a compliance afterthought. It introduces measurable expectations for both product and service delivery, reinforces risk exposure in regulated environments and aligns national policy with EU enforcement strategy. This integration supports systemic change and positions accessibility as a core requirement, not a side consideration.

Summary

Poland’s approach to accessibility is comprehensive and future-facing. For companies operating in Poland, or exporting to it, compliance with the Polish Accessibility Act requires more than checking boxes. It demands deliberate design choices, legal awareness, and operational readiness. Starting early will reduce risk and help businesses deliver inclusive experiences that meet both regulatory and customer expectations. 

Is Your Business Ready for the 2025 European Accessibility Act?

The European Accessibility Act (EAA) is reshaping the digital landscape in the EU. At its core, the EAA aims to break down barriers and ensure that a wide array of products and services are accessible to everyone, including the millions of people with disabilities across the European Union (EU). This extends beyond simply using an accessibility checker; it necessitates embedding accessibility into your design thinking, from websites to all customer communications. A key challenge is that the EAA’s requirements, while comprehensive, can sometimes be perceived as broadly defined. As a result, many organizations do not realize that the EAA also applies to documents, including PDFs, which are a critical component of their communication workflows. 

While EU member states were required to transpose the EAA into national law by June 2022, the critical date is June 28, 2025, when full enforcement begins. This day marks the point when the requirements of the EAA will become legally binding for a vast number of businesses operating within the EU. The window for delaying serious action has effectively closed. Procrastination now carries significant risks, not just from a legal standpoint, but also in terms of market reach and brand perception.

Across Europe, the EAA is no longer a set of “nice-to-have” guidelines, it now carries a price tag on every website, mobile app, and PDF your company sends. Spain’s Ley 11/2023 tops the list with fines that scale up to €1 million per infringement and it explicitly names electronic documents, obliging all outgoing PDFs to meet the PDF/UA tagging standard. Germany’s Barrierefreiheitsstsärkungsgesetz lets market-surveillance authorities impose penalties of €100 000 and even ban a product or service until it is accessible. Sweden will start handing out sanctions of up to 10 million SEK (~€870 000) for inaccessible e-commerce or banking interfaces when its new law takes effect on June 28th 2025. Similarly, in Finland, Traficom can now hand out fines up to €150 000 – and escalate them daily – until defects are fixed. Taken together, these moves make one thing clear: ignoring accessibility is no longer a technical oversight, but a severe financial risk for all companies operating within the EU. 

Overlooking Digital Accessibility? You’re Ignoring 15% of the Global Market

Even if your organization believes it falls outside the direct scope of the EAA, overlooking accessibility in your communication processes is a significant strategic oversight. In today’s interconnected world, inclusivity isn’t simply a moral imperative, it’s a powerful business driver. Consider the sheer potential of reaching the approximately 15% of the global population with disabilities – a substantial market segment often unintentionally excluded by inaccessible communication.

By proactively making your websites, PDF materials, social media content, and customer service channels accessible, you unlock a wealth of opportunities. 

  • Imagine what could happen if every prospective customer could actually use your website, app, or documents without a struggle. Accessible design unlocks an entire segment of the market that might otherwise give up and look elsewhere. Simple steps like applying real heading tags or marking up lists properly can be the bridge that invites them in.
  • Accessibility also earns loyalty. When people see that you’ve taken the time to add descriptive alt-text to images and graphs, they recognize a brand that genuinely cares. That kind of respect sticks – it turns first-time buyers into long-term advocates.
  • And let’s be honest, in a crowded marketplace, “we’re easy for everyone to use” is a big differentiator. Companies that advertise their commitment to inclusive design attract customers who want to spend with businesses that share their values. Regular checks with an accessibility scanner or PDF-testing tool show you’re not only compliant today, but ready for whatever tomorrow’s standards require.
  • Finally, what helps some helps all. Clear language, logical structure, keyboard-friendly navigation – these aren’t just accessibility wins, they’re SEO boosters and usability upgrades for every visitor. Streamline the reading order, make that checkout flow effortless, and watch both your search ranking and your customer satisfaction rise together.

The Accessibility Gap Is Closing – But Not Evenly

In just two years, the share of companies actively planning for accessible PDFs and digital communications has more than tripled. According to industry data, 66% of surveyed companies now have a roadmap for PDF/UA compliance, signalling a clear shift toward inclusive design. At the same time, many public-facing websites, especially in the Nordics, are already scoring exceptionally well for Web Content Accessibility Guidelines (WCAG) compliance, showing what’s possible when accessibility is treated as a strategic priority.

Yet the distance between early movers and the rest of the market is growing. An early 2025 AbilityNet survey found that just 11% of organizations feel confident they’ll meet the EAA deadline. For many, the challenge isn’t a lack of intent, it’s about knowing where to start and how to scale accessibility across documents, channels and teams. That’s where experienced partners like Quertum can help – bridging the gap between legal requirements and real-world implementation with clear audits, hands-on remediation, and long-term support. As compliance becomes a baseline expectation, the companies that act now won’t just meet the standard, they’ll help set it.

The Urgency is Real: Take the Next Step Now

The June 2025 deadline is closer than it seems. Organizations that postpone action on the EAA risk legal penalties and, just as critically, the loss of a sizable customer segment. Whether you’re just beginning or scaling your efforts, now is the time to move beyond acknowledgement and embed accessibility – at minimum PDF/UA compliance and WCAG AA standards – into everyday processes and communications. Now is the moment to move beyond acknowledgement and weave accessibility – at minimum PDF/UA compliance and WCAG AA standards – into everyday processes and communications. Don’t just catch up – lead the way into a more inclusive digital future.