Culture is instrumental: it either facilitates and supports organisational success or undermines and inhibits it. Culture serves as a road map, as a set of ground rules and guidelines that articulate the organizational DNA. In a sense, culture is an organization’s operating manual. But unlike a typical operating manual, culture is not a written set of instructions or a narrative. Quertum will ensure our team is immersed in your business culture and are part of your team to deliver successful CX driven Inspire projects.